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The Gold Collar Investor

Mar 15, 2021

In today’s show, Pancham interviews Lance Graulich - founder and CEO of ION Franchising.

Lance believes that franchises are for everyone - that there’s a business out there that matches with your goals. Wanting to help entrepreneurs find their perfect franchise, he founded ION Franchising and is now the largest franchise broker in the U.S. which currently represents more than 650 brands!

Been thinking of owning a franchise? Today’s episode is perfect for W-2 employees who are thinking of generating another stream of income as Lance will discuss all about starting a franchise!

From how it works to its benefits and beauty of franchising, this episode is jampacked with insights into the franchising industry so don’t miss it!


"Surround yourself with the best resources or a partner that knows more than you in some other areas and go for it.”

Timestamped Shownotes:

  • 2:52 – Pancham introduces Lance to the show
  • 3:48 – How his entrepreneurial background got him into franchising
  • 8:07 – How franchising can lead you to more opportunities
  • 21:22 – What it takes to open a franchise (and why franchising may just be for you!)
  • 24:55 – Recession resilient franchises that came out from 2020
  • 36:21 – How his morning habits helped him to be more productive
  • 39:37 – Taking the Leap Round
  • 39:37 – His first franchise investment
  • 39:55 – Why having very little fear is not always a good thing
  • 40:29 – His franchise investment that didn’t go as expected 
  • 42:24 – Why you should reach out to Lance for franchising advice
  • 44:02 – Lance’s contact information

3 Key Points:

  1. When organizing a business plan for your franchise, align your investment level, the type of owner you’ll be, and your goals and expectations for this franchise.
  2. Franchising is a good idea for business starters as it could help you have a general idea of the industry.
  3. Franchising can be for anyone but it would start with you taking the first step of wanting to be an entrepreneur.

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