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The Gold Collar Investor

Mar 28, 2022

In today’s show, Pancham interviews Anthony Zhang - co-founder and CEO of Vinovest.

Wine investing is not a common asset class to invest in but it is actually one of the high-performing assets! Realizing the potential of the business and wishing to eliminate barriers to entry so that anybody can invest in wine, Anthony has co-founded Vinovest - a global wine investment firm with over 10,000 clients and nearly $100 million worth of assets!

Want to diversify your portfolio? Listen as he shares the know-how of wine investing! How do you exactly invest in wine? What makes wine a good asset class? What drives the pricing in the wine market? What should be my expected cash flow in this industry? What does Vinovest offer to wine investors? Anthony will answer all these burning questions so tune in until the end!

Listen and enjoy the show!



“I love being able to play a small part within creating economic opportunities for people.”

Timestamped Shownotes:

  • 1:23 - Pancham introduces Anthony to the show
  • 2:25 - How the idea of utilizing wine as an asset class came about
  • 6:37 - What makes wine investment-worthy and what Vinovest offers
  • 12:27 - Breaking down costs and projecting profit returns in wine investing 
  • 17:06 - On having worldwide sourcing and storage for efficient operations
  • 19:11 - The criteria for evaluating wine to consider it an investment
  • 23:15 - Risks that you should look out for when investing in wine
  • 26:42 - On improving Vinovest and achieving the company mission
  • 31:48 - Taking the Leap Round
  • 31:48 - Supporting his friend’s startup as his first investment
  • 32:10 - On having no fears when he first started investing
  • 32:31 - Why his angel investments did not work as expected
  • 33:51 - On using failed investments as part of your education
  • 35:50 - How you can connect with Anthony

3 Key Points:

  1. What differentiates us from the ultra-wealthy class is the access to quality alternative assets such as wine. Thus, Vinovest is created as a way to make wine investing accessible for all.
  2. You’re not investing in wine by buying shares that represent wine but rather actually owning a bottle of it. They would preserve the wine for you and your portfolio is customized to your preferences.
  3. If you’re planning to receive the best returns through wine investing, it’s best to consider wine as a mid-to-long-term asset and to expect returns within 5 - 10 years.

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